How to make yourself known as a real estate broker? Your checklist

You know it as much as we do, the keystone of real estate brokerage is knowing how to stand out from the competition: your niche as a real estate broker obviously represents the basis of your brand image and will thus define everything else in regards to your marketing strategy. Especially as a new broker, it is essential to put everything in place from the start of your career, to quickly make yourself known in your sector.

Today, we help you to achieve these goals thanks to a checklist that will help you define your brand image and your marketing strategy as a real estate broker.

• The basis for a real estate broker is, of course, the INFO-BROKER postcards for your direct mail campaign, easy to personalize and perfect for a targeted area! All your contact details will be accessible to the neighborhood and the impact created by your pictures will make yourself known in the chosen area. In addition, new designs are now available online, and you can choose the desired route and addresses directly online as well. In the same vein, the INFO-BROKER letter is also a must: it allows you to present yourself in a more personalized way within your sector! It also allows your potential prospects to spend more time opening the mail thanks to the envelope, compared to the postcard. A good way to stand out in your direct mailings.

• INFO-BROKER brochures: this is a brand new product, exclusively designed for real estate brokers who want to stand out! Qualitative and top-of-the-range support (printed on glossy card stock), INFO-BROKER brochures are focused on you and allow you to put your brand image forward. The fully customizable four-panel brochure presents all your contact information, presentation texts, a “testimonials” section, a list of your services offered, areas of expertise and areas of work, as well as high quality photos. Use them when you meet your clients for the first time or when you go to events, as well as during your showings or open-houses ! 

• Send also notepads to your customers: the notepad is indeed a practical accessory that can be used every day, whether for the shopping list or to take little every day notes. It is therefore often placed in prominent places in the house, kitchen, living room or even the car. Thus, you make sure to be at the center of the discussions of the household and their guests! It is an essential investment to make in terms of marketing for a real estate broker.

• Let’s not forget the digital side! Your 1clic website allows you to have your own digital showcase to promote not only your listings and their technical details, but also your brand image and your professionalism, in addition to highlighting your real estate skills.

• Last but not least, mobilize your social media! To make yourself known and stand out, nothing better than using social media. For this, Cocoon Immo has been designed to collaborate with you and optimize your online communication in order to promote your brand image as a real estate broker. By posting regularly on your daily life as a real estate broker, your prospects will remember you! 

The SUTTONMAG checklist will help you to reach the full potential of your marketing strategy as a real estate broker who wishes to make himself known and stand out from the competition!