The real estate direct mail strategy month after month finally unveiled!

Using direct mail as a real estate broker is good, but having a direct mail strategy is even better!

Indeed, real estate direct mail may be an essential and powerful tool, but using it without having a strategy is the equivalent of throwing your money away.

Above all, having a good direct mail strategy means being able to have a specific action plan throughout the year: this has several advantages, in particular to be able to plan your direct mail strategy and organization over the 12 months of the year, to be able to send to your prospects different kind of paper support depending on the time of year, but also to build their loyalty through constant, continuous and regular communication, and this, always in a spirit of innovation and products offered that are always in line with the period covered. Thus, this approach will make it possible to optimize the attention of your prospects.

Of course, when we talk about direct mail strategy, the important thing is first of all to define your budget (in order to be able to predict the quantity ordered) as well as your action plan and your frequency of actions to be carried out (either every month, every 2 months, etc.). Without forgetting, of course, to take the time to target your key sector.

In this article, we reveal the best strategy to adopt throughout the year, month after month, in order to optimize your real estate direct mail!

In January, choose the notepad by making the link with the new year’s resolutions, as well as the personalized letters with envelopes 8 and a half by 11, in order to reach your customers directly, either to introduce yourself, or to send them your wishes with a targeted message.

For February, opt for the proven classic: the 9X4 direct mail postcard! FOR SALE version for new listings, or SOLD, depending on your current listing mix.

In March, position yourself as a professional in your sector: create a newsletter to send to your prospects with nice things to do in the area, market trends, etc… and send the paper version 8 and a half by 11 as is, without envelope. Do the same in June and also for October.

For the months of April and May, focus your communications on your real estate news: show your prospects that things are happening for you! Distribute direct mail postcards (varying the forms offered - see different types of die cut) according to your real estate transactions: new listings, transactions finalized/listings sold, price reductions, visits and open-houses, also for your rentals if it’s the case, etc… 

And for July, take the April/May strategy as a basis, adding the essential info-broker postcards in order to spread your contact details and your brand image in your preferred sector, and inserting discount coupons in partnership with a local business, it's always a must! Do the same in August.

In September, ride the back-to-school wave and send off a notepad! It's time to redo post-holiday to-do lists as well as school supply purchases.

For November, focus on personalized letters with envelopes, allowing better attention from your prospects.

And in December, it is of course the time for greeting cards! Be original with our new winter postcards designs, the Christmas tree or the snowflake !

By following this annual direct mail strategy, month after month, optimize your real estate marketing and your database of prospects in your target sector.

Plan your direct mail calendar now with all our products designed specifically for real estate brokers and available on our online platform!

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