Why choose direct mail ?

As a real estate broker, you receive tons of information on new technologies every day, and they are indeed more and more relevant to your business. But what we want to draw your attention to today is direct mail: paper solutions have lots of benefits. We will tell you all about it in this article, and how it’s actually a question of integrating them in your marketing strategy!

Direct mail calls to action : 47% of people went physically in a store after receiving a pamphlet, 43% ordered online, 64% visited a website, and 54% posted about it on social media. And whoever says action, says lead conversion!
Canadians like to receive mail : according to a Canada Post survey, 85% of them open mail that they find interesting, 66% keep the mail they they think is useful and 81% of them will let it in the house, in sight, whether it’s on the fridge or in the coffee table. Also note that 71% are likely to share it with those around them, including Millennials. The efficiency of this communication tool is therefore proven, and this has a lot to do with the fact that it’s stimulating the senses, especially the touch, in addition to the sight, compared to a digital message. By engaging the senses, you contribute to create a real experience for the prospect; they are more likely to remember you. A great opportunity for you to make yourself known, and to reinforce your image and branding!
Understanding the message is easier : the messages passed by direct mail compared to digital ones are easier to understand by the audience. In fact, they require 21% less mental effort.
The message is more convincing : motivation rate is increased of 20% with a message passed by direct mail, compared to digital ones.
Create links with your potential clients : we know it, creating links is THE best way to start relationships based on trust, and it’s even more true in business. Did you know that 57% of people feel appreciated and valued when a brand communicates with them by mail? It’s therefore a good occasion for you to stand out from the competition.
At the same time, with combined means of communication (direct mail + digital), the attention generated is 39% more captive, in addition to reinforce the brand (+10%) and creating a stronger emotional engagement (+ 5%).

Your tools with Canada Post and SuttonMAG

Canada Post provides real estate brokers with very efficient and useful tools such as Intelliposte, and targeting tools (demographic and psychographic data), with access to lists of millions of addresses. Did you know that these can help you to obtain between 2 and 9 times more answers from your targeted audience? Another example: custom mail contributes to getting a very good retention rate, where the message becomes 54% more stimulating and 45% more memorable. You know it, retention rate is of crucial importance because increasing it of 5% can increase your profits of 95%. Moreover, don’t forget to address your mail ! It will allow you to get 500% more of answer rate, compared to non-addressed mail.

With SuttonMAG, you can have the ideal product for your mass mailing at hand, in order to reach even more potential clients in a specific area. We offer you a turnkey service package: creation, printing & distribution of advertising. We take care of everything, from pre-approved designs to delivery with Canada Post. Quick and easy to use, this tool will be your best ally to build your advertising campaign within a few minutes!

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Sources :

DMW Direct

DMA

POSTES CANADA ET TNS

La poste Suisse

Digital Printing Council